Paris, 2022-01-13 16:37:53. “Baby Shark” became the first YouTube video to reach 10 billion views
“Baby Shark,” the inevitable earworm that some kids love and often feared by their parents, has hit a new milestone – 10 billion views on YouTube.
YouTube confirmed to CNN that it is not only the most viewed video on the platform, a record set in November 2020, but is now the only video on the site to reach 10 billion views.
The children’s song, orchestrated by South Korean educational company Pinkfong and performed by Korean-American singer Hope Segoine, debuted in 2016 and became a huge hit in Asia but didn’t make itself into the collective consciousness of Americans until 2019. Since then, it has become a TV show of Nickelodeon, cereal, live shows, and a rallying cry for the citizens of Washington throughout the series’ World Series winning season. He even made it to the Billboard Top 40 at one point and inspired Jamie Tartt’s song on Apple TV+ “Ted Lasso”.
The most viewed YouTube video depicts two real babies demonstrating a “Baby Shark dance” as the titular animatronic shark and his family – including the “Grandpa Shark” – swim softly and later try to catch the babies. But they fail, and the children celebrate their safety while sharks watch from afar, thorns in their fins.
Its success has been somewhat episodic: In 2019, Pinkfong’s US CEO, Ben Jeong, told CNN the company didn’t expect the clip to play out the way it did, saying, “Those who make it, make it on their own.”
To celebrate the latest ‘special event’, Pinkfong invited children from around the world to share their ‘Baby Shark Dance moments’ with the company.
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