L.A, 2022-11-19 15:25:46. Snoop Dogg launches pet accessories brand
Snoop Dogg is reaching out to new customers: actual dogs.
The rapper and entrepreneur is expanding into the pet fashion space with Snoop Doggie Doggs, his new pet accessory brand.
“If my dogs aren’t fresh, I’m not fresh,” Snoop said in a press release released Thursday. “These dogs and their clothes are a reflection of Tha Dog himself, so they must be looking at the top dog role, oh dig?!?!”
The line is a collaboration between talent agency SMAC Entertainment and clothing brand Little Earth Productions.
The Snoop Doggie Doggs Edition includes clothing and accessories that are “reminiscent of Snoop’s most iconic look”. Think a dog bowl made of shiny gold adorned with real metal chain, or a stuffed dog toy shaped like a marijuana joint with Snoop’s face on it. There are also T-shirts and T-shirts emblazoned with the artist’s logo.
“Snoop Dogg was, without question, the most convenient and amazing partner we could think of in the dog and pet business,” Rob Brandige, co-founder of Little Earth Productions, said in the release.
In addition to releasing 19 studio albums and receiving 20 Grammy nominations as a rapper, Snoop Dogg has also made a name for himself with unique investments and business deals. He’s worked on a children’s animated series, released a gluten-free cereal called “Snoop Loopz,” and launched a wine label.
The artist – who is a staunch advocate of cannabis – has also sold his own line of cannabis products.
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