New York, 2022-07-01 10:05:46. ‘Stranger Things’: Why has Netflix split this season
Stranger Things 4 – Vol. 2 is coming to Netflix this weekend, and the kids are back from Hawkins, Indiana, just in time for the streaming giant.
2022 has been a terrible year for Netflix. Its stock is down 70 percent this year. In April, the company reported that it had lost subscribers for the first time in more than a decade. Last week, Netflix laid off 300 employees. Its earnings report later this month is expected to show a loss of two million additional subscribers.
But there is one thing that has been great for Netflix: “Stranger Things.”
first part of The fourth season of the sci-fi and horror series debuted in May to set records, becoming the most popular English-language TV show on Netflix. It’s ranked in the English Top 10 on Netflix for the four weeks since its premiere, and it’s also helped make a song from 1985 a hit again.
So why did the company that revolutionized the viewing experience for binge-watching split its biggest franchise in two? The answer is not at all strange.
The premiere takes place in two different company chapters. “Stranger Things 4— Vol. 1” dropped on May 27, which is in the second quarter of Netflix, and “Vol. 2” appeared on July 1, which started at number three for the company.
Fans of the popular show won’t cancel their membership before they’ve seen the entire season. With new episodes spanning two different quarters over the weekend, the company has a better chance of retaining subscribers, which is what it has to do to keep Wall Street happy.
The other non-monetary reason for the “Stranger Things” split: The show is huge this season.
With nine scripts, over eight hundred pages, nearly two years of filming, thousands of visual effects shots and a running time nearly twice as long as any previous season, Stranger Things 4 was the most challenging season to date, but also the most rewarding,” he wrote. The Duffer Brothers, the show’s creators, in a note in February. “Given the unprecedented length, and to get it as soon as possible, the fourth season will be released in two volumes.”
Duffers were not superfluous.
“Stranger Things 4 – Vol. 1” is approximately nine hours long. The last two episodes that make up “Volume 2” featured times that matched the feature films, with the eighth episode running at an hour and 25 minutes, and the ninth episode coming in at two hours and 30 minutes.
Do you indulge in gluttony or not? What about the split?
So there is a commercial reason and a creative reason to split the season. But there’s also another reason: it keeps the show in the audience’s consciousness.
“They changed things up a bit by splitting the version of ‘Stranger Things’ in half,” Zak Sheikh, vice president of programming at research-based media company Magid, told CNN Business. “But in general they can slow down the release of some of their major perks, so these shows stay part of the conversation for a longer time.”
By separating episodes of “Stranger Things” for a month or so, Netflix is getting two apple bites, marketing the same season twice and keeping the show front and center for its viewers.
This isn’t the first time Netflix has split a series. The final season of “Ozark,” another Netflix series, was split into two quarters when it premiered the first episodes of its final season in January and April earlier this year.
There has been much debate about whether broadcasters should release episodes weekly or all at once. Netflix – which basically stuck to the binge-eating model – may have found a middle ground.
“Binggeing acted as a market disruption strategy,” Sheikh said. ‘But it does not increase the value of the hot properties.’
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