To use purple shampoo, wet hair, and lather on your hair. Depending on your hair's level of brassiness, leave the purple shampoo on for two to three minutes. ...

Purple shampoo is used to neutralize bright yellow tones in naturally blonde hair, or to give it a very light purple tone, after frequent washing. You only ...

Richy Kandasamy, a professional hair colorist, recommends using a purple shampoo once a week at the most depending on need. But leaving the purple pigment on ...

So if your hair is already light blonde, this continual lightening will cause the hair to become dry and brittle and then break. ... Too much purple tone in ...