The family explains that “Picasso NFT” is not set for online sale

Marina Picasso, right, granddaughter of artist Pablo Picasso, and her son Florian Picasso pose with a ceramic art-work of Pablo Picasso in Cologny near in Geneva, Switzerland, Tuesday, Jan. 25, 2022. (AP Photo/Boris Heger, File)

New York, 2022-01-27 19:56:04. The family explains that “Picasso NFT” is not set for online sale


Geneva –

Pablo Picasso’s family doesn’t sell a digital asset tied to one of his works after all.

After the artist’s granddaughter and grandson announced the upcoming sale, family lawyers said Thursday that his heirs had not authorized the release of such a “Picasso NFT”.

A dispute arose within the family about this.

Marina Picasso and her son, Florian Picasso, showed a ceramic work to the Associated Press this week in Geneva that they said was a piece of the great Spaniard’s creation that would be linked to an “inexchangeable original” being sold online. They and their managers said the same crock pot and NFT will be sold in March at auction.

“Maybe we should have been more clear from the start,” said Cyril Notterman, longtime business manager for Florian Picasso, a DJ and music producer. Noterman said the more than 1,000 NFTs on sale starting Friday were actually related to Florian’s business, not his great-grandfather’s business.

Jean-Jacques Noir, a lawyer for the Picasso Department – which runs the business held by five of Picasso’s grandchildren, including Marina, and oversees the use of Picasso’s name – called the agency Thursday to say it had not approved the sale. of any “Picasso NFT” and that the NFT by Florian Picasso and his collaborators were “of his own creation, independent of any claim towards Pablo Picasso and his works.”

“The information provided through the media by which Picasso’s heirs will join the market for NFTs ‘Pablo Picasso’ is completely false,” he wrote. Richard Malka, lawyer for Diana Widmayr Picasso, another granddaughter of the artist, also sent the same statement.

Noir issued a “warning” that any association with Picasso’s work would infringe his “artistic monopoly”, and any NFT invoices associated with this work would be “fake”.

The Picasso Department manages the estates of three of Picasso’s children – Maya Widmayr Picasso, Claude Ruiz Picasso, and Paloma Ruiz Picasso – as well as two grandchildren: Marina Ruiz Picasso and Bernard Ruiz Picasso, sons of another son of the artist, the late Paul Picasso.

The five are brought together in a legal structure that in essence grants joint ownership of Picasso’s intellectual property.

Under the current structure, said the lawyer, only Claude Ruiz Picasso – in charge of the family – could authorize the NFT project, and he favored no one.

“What happens is that some family members don’t approve of the project, they don’t want the name to be mentioned,” Florian Picasso said by phone late Thursday, referring to the family name.

Marina and Florian Picasso’s comments to the Associated Press indicated that they were looking to ride the wave of interest in NFTs, which have revolutionized the world of art and finance.

NFT certificates are trusted digital certificates that can be attached to digital art or pretty much anything that comes in digital form – audio files, videos, animated posters, even a news article read online.

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