Ticketmaster apologizes to Taylor Swift and the fans

Taylor Swift attends an in conversation with Taylor Swift event on day two of the Toronto International Film Festival on Friday, Sept. 9, 2022, in Toronto. (Photo by Evan Agostini/Invision/AP)

L.A, 2022-11-19 10:23:52. Ticketmaster apologizes to Taylor Swift and the fans

Ticketmaster apologized to Taylor Swift and her fans late Friday night after a ticket-buying debacle this week made it difficult for consumers to purchase tickets for the pop star’s new tour.

“We want to apologize to Taylor and all of her fans — especially those who had a horrible experience trying to purchase tickets,” the ticket site said in the blog post.

The company added that it strives to make buying tickets “as easy as possible,” but that this “wasn’t the case for many people trying to buy tickets” for Swift’s tour, which kicks off in March and will hit 52 stadiums around the world. United States for five months.

The company said it’s working on “supporting our technology for the new custom-defined standard” for its tour. “Once we finalize this, if there are any next steps, updates will be shared accordingly,” she wrote.

The bug comes after Swift spoke out earlier on Friday about how “painful” the situation was for her to watch it turn into a mess.

“I’m not going to make excuses to anyone because we asked them several times if they could handle this kind of request and we made sure they could,” the singer wrote in an Instagram post on Friday afternoon. “It’s really amazing that 2.4 million people got tickets, but what really amazes me is how many of them felt like they had multiple bear attacks to get them.”

Swift added that she would try to “figure out how this situation can be improved moving forward.”

Sales of the singer’s New Era tour kicked off on Tuesday, but overwhelming demand snarled the ticket site, enraging countless fans who couldn’t afford tickets. Customers complained on social media that Ticketmaster would not load, saying that the platform did not allow them to access tickets, even if they had a pre-sale code for verified fans.

On Thursday, Ticketmaster announced that the sale to the public, set to begin on Friday, had been canceled due to “unusually high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand.”

“For those who didn’t get tickets, all I can say is that my hope is that there will be more opportunities for us to get together and sing these songs,” Swift said.

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