Should you apply purple shampoo on dry hair? The short answer: No! People have been trying this technique because your hair will absorb more of the purple ...

Instead of reaching for the purple shampoo, grab a purple toning mask or treatment. These masks will still help correct yellow tones and banish the brass, but ...

Leaving purple shampoo on for too long can make the hair turn purple. ... That said, the possibility of the dark hue staining light hair is very possible. ...