How can customers identify cruelty-free brands at Sephora?

Identifying cruelty-free brands at Sephora is easier than ever! Here are some key points to remember:

Sephora offers many cruelty-free brands: Over 144 brands across makeup, skincare, nails, and hair are verified cruelty-free [1]. You can also browse specific categories like foundations [8] and makeup [9] with cruelty-free filters.

Look for certifications: National and international organizations like Leaping Bunny and PETA’s Beauty Without Bunnies offer cruelty-free certifications [7]. While helpful, these aren’t the only indicators of a brand’s cruelty-free status.

Sephora Collection is cruelty-free: Since 2020, Sephora’s own brand doesn’t test on animals and participates in PETA’s program [3, 7]. However, it’s important to note that not all their products are vegan, meaning they may contain animal-derived ingredients [3].

Do your research: While Sephora provides resources like “Clean at Sephora” and cruelty-free filters, it’s always good to double-check a brand’s policies on their website or through trusted resources like Cruelty-Free Kitty [1, 3, 4].

Remember, being cruelty-free doesn’t automatically mean vegan, so if that’s important to you, look for brands that meet both criteria [6].

Ultimately, by using the available resources and doing a little research, you can confidently find ethical and cruelty-free brands at Sephora that align with your values.