Consistency in positioning: Predominantly, Shiseido has been positioned itself as a high-end premium and luxury brand in the US and European markets and it ...

Shiseido announced Tuesday that it will spend $845 million to acquire Drunk Elephant, the female-founded clean beauty brand that has become one of the ...

Consistency in positioning: Predominantly, Shiseido has been positioned itself as a high-end premium and luxury brand in the US and European markets and it ...

Consistency in positioning: Predominantly, Shiseido has been positioned itself as a high-end premium and luxury brand in the US and European markets and it ...