Who Invested in Il Makiage Back in 2017?
The beauty brand Il Makiage has seen tremendous growth in recent years, but its journey to success started long before its recent boom. If you’re curious about the company’s history and who helped fuel its early rise, you’re in the right place. Let’s dive in!
Short Answer:
In June 2017, L Catterton, a private equity firm, purchased a minority stake in Il Makiage for $29 million. This investment played a crucial role in the brand’s re-launch and digital transformation, ultimately paving the way for its current success.
A Closer Look at Il Makiage’s Journey:
While Il Makiage was originally founded in 1972, the brand underwent a significant transformation in 2017. After being acquired by brother and sister duo Oran Holtzman and Shiran Holtzman-Erel, L Catterton’s investment provided the necessary resources for a complete re-launch and a shift towards a digital-first approach.
This strategic move proved to be a game-changer. By leveraging technology and data science, Il Makiage personalized the online shopping experience for its customers, leading to explosive growth. This success is reflected in the company’s impressive valuation, which reached $1.5 billion in 2022 [3].
It’s important to note that L Catterton’s initial investment was a minority stake, meaning they did not acquire full ownership of the company. However, their involvement undoubtedly provided valuable expertise and resources that contributed to Il Makiage’s remarkable turnaround and subsequent growth.
Final Thoughts:
Il Makiage’s story showcases the power of strategic investment and digital innovation. L Catterton’s 2017 investment played a key role in propelling the brand forward, allowing it to leverage technology and data to cater to the evolving needs of beauty consumers. Today, Il Makiage stands as a testament to the potential of combining traditional industry knowledge with a forward-thinking, digital-first approach.
- Il Makiage – Wikipedia
- Il Makiage Owner Valued at $1.5 Billion | BoF – The Business of Fashion
- Following Years of Record Growth, IL MAKIAGE Receives $130 Million …
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