How do the number of beauty brands offered at Ulta and Sephora compare?

How do the number of beauty brands offered at Ulta and Sephora compare?

Determining which beauty giant offers more brands, Ulta or Sephora, isn’t a straightforward answer. While both stores carry a vast array of cosmetics and skincare products, their focus and brand selection differ slightly.

Here’s what we found:

Overall Brand Count:

  • Ulta: Ulta boasts a wider range of brands overall, carrying both prestige and drugstore options [5, 7]. They offer a whopping 385 eyeshadow palettes compared to Sephora’s 157 and 424 fake eyelash options compared to Sephora’s 66 [5].
  • Sephora: Sephora focuses more on prestige and luxury brands, offering a curated selection of high-end cosmetics and skincare [1, 7].

Specific Brand Examples:

  • Ulta: You’ll find brands like Maybelline, L’Oréal, and CoverGirl alongside luxury brands like MAC and Clinique at Ulta [5, 7].
  • Sephora: Sephora features high-end brands like Dior, Fenty Beauty, and Charlotte Tilbury [1, 7].

Other Considerations:

  • Price: While both stores offer competitive prices, some drugstore brands might be slightly cheaper at Ulta [8].
  • Rewards Programs: Both Ulta and Sephora have attractive rewards programs, but they differ slightly in their perks and point systems [1, 2, 9].
  • Additional Services: Ulta offers a wider range of in-store salon services, including hair, makeup, and skincare treatments, compared to Sephora [3, 10].

Ultimately, the “better” store depends on your individual needs and preferences. If you’re looking for a broader range of brands, including drugstore options, Ulta might be a better fit. If you prefer a curated selection of high-end brands, Sephora might be your go-to.

It’s also worth noting that both stores frequently update their brand offerings, so it’s always a good idea to check their websites or visit in person to see the latest selections.

  1. Sephora Vs. Ulta: the Differences Between the 2 Beauty Stores
  2. Sephora Versus Ulta: Which Is Better? | Spending | U.S. News
  3. Ulta vs Sephora: A Breakdown of the Beauty Brands – Reader’s Digest
  4. Sephora Vs. Ulta: Which Is the Better Beauty Store – Business Insider
  5. Ulta Vs. Sephora: Comparing The Differences Between The Beauty … – Glam
  6. Sephora vs Ulta for March 2024 | Best Makeup Stores
  7. PHOTOS: Sephora and Ulta Compared: What’s the Best Beauty Store?
  8. Ulta vs Sephora: Makeup Price Comparison – She Tried What

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